As a Danish design brand, we are proud to build upon the Nordic design tradition. We therefore strive to honor and acknowledge those who came before us, all the while breaking new ground. We value aesthetics, function and materials equally and never compromise on quality. We see design as an artistic expression but equally as a functional object that never compromises on quality. In our opinion that is the foundation for long-lasting design that will be remembered, repeated and refined for generations.
Our designs are modest but recognizable by their details and strong outline. The design honors and supports the materials in their honest expression. That expression is repeatedly being respected and appreciated as we principally use solid and pure materials that are allowed to retain their original visual details and shapes.
Our main collection is designed and curated by the creative dynamism of the Herman Studio. They lead the overall design direction, continually exploring the aesthetics and details of our objects. They also reconnoiter new material projects and possible new design collaborations.